It can’t be an easy job being a gig promoter. Say you’ve got a Swedish power metal outfit on your hands who are famous for their fantasy lyrics and having three vocalists. A great band who have been going (although not with the same lineup) for 25 years. They are good, but they have reached that in-between stage of their career where they are not quite going to sell out a big theatre but are way past the club scene. How are you going to support and market that?

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